#Apple
46 stories · 29 issues · daily Apple news timeline
#Apple timeline · newest first
Sat, Oct 17
Apple revises App Review Guidelines to target AI nudify apps and features revealed only after approval
Generative AI lets violating features hide behind a model, so app review is shifting from checking the interface to checking whether features are honestly disclosed.
Apple calls iPhone Duo demand "extraordinary" as preorder deliveries slip to January
Foldables waited years for Apple, and the shortage shows the category never lacked demand, only a brand people trusted enough to buy.
Fri, Oct 16
Meta releases Muse Spark Open weights and works with Apple to run the 816-billion-parameter model locally on two Mac Studios
As open models grow, data centers are no longer the only place that can hold them, and personal computers' memory capacity has become a reason for model companies to pick partners.
Tim Cook says Apple Intelligence is approved for the Chinese market, with a test version due later this month
For a foreign phone maker bringing AI to China, the path runs through model filing first and phased rollout second, making local compliance part of the product launch timetable.
TIME names its 300 Best Inventions of 2026, with new Apple CEO John Ternus on the cover
On the year's inventions list, tools for identifying and constraining AI sit alongside AI itself, and keeping AI in check has become an innovation category of its own.
Thu, Oct 15
Apple plans to launch its first Apple Intelligence features in mainland China with iOS 27.3 in December
In China, the AI phone race is not about who releases a model first but who can safely build a local partner's model into the system first.
Apple closes above a $5 trillion market value for the first time, the second company after Nvidia
On a day when companies borrowing to build compute were sold off and Apple, which sells the hardware, hit a record, the market was sorting out who carries AI's costs and who collects its demand.
OpenAI accuses an ex-employee of taking unreleased device files to Apple, escalating their trade secrets fight
The first front in the AI hardware race is not products but people: when the same engineers shuttle between rivals, every hire can become evidence.
Wed, Oct 14
Apple introduces the $299 HomeView, connecting home AI through screens, speakers and accessories
Home AI must identify the right person, understand their context and control real devices; Apple is assembling an entire product system around that chain.
Mon, Oct 12
Apple to unveil smart home hub HomeView on Tuesday, with accessories made by LG, betting on a voice-controlled home
Apple is moving the entry point to the smart home from a phone app to an always-on screen and a voice assistant; for the first time, how smart the assistant is directly decides a hardware product's fate.
Tim Cook meets Guangdong Governor Meng Fanli in Guangzhou, says Apple is willing to expand its business in the province
When Apple talks cooperation with Guangdong, supply chain and manufacturing come first; for Apple this is above all the place where its products get made.
Mon, Oct 5
OpenAI turns ChatGPT into a place to discover and use software, but has no revenue-sharing plan for developers yet
OpenAI has taken the app store's discovery function first and left payment for later, and the commission rate will only come up once developers cannot do without the entry point.
Apple's new CEO Ternus takes charge of design himself, and the touch-screen OLED MacBook Pro will be noticeably lighter
With a hardware person as CEO, the first thing to change at Apple is how it makes things: products come to resemble whoever shows up in the design studio every day.
Sat, Oct 3
Apple will tighten macOS Full Disk Access, saying AI agents make the permission riskier
AI agents want to see everything, while operating-system security is built on granting only what is necessary, and one of the two will eventually have to give.
Nvidia hits its first record high in more than four months as its market value reaches about $5.7 trillion
Nvidia's record high and costlier data center financing arrived in the same week, meaning the stock market and the bond market are pricing the same AI buildout in two different ways.
Thu, Oct 1
Apple will unveil a smart home hub with a display on October 13, alongside a new HomePod mini
Apple is years late to home screens, betting that AI makes the category genuinely useful for the first time rather than just a tablet in the kitchen.
Wed, Sep 30
Oura postpones its IPO at the last minute as some investors balk at a ~$15 billion valuation
Markets will pay up for an AI story, but for a ring that must win back its users' subscriptions every year, they do the hardware math first.
Apple's new CEO John Ternus begins a shake-up, cutting management layers and speeding up launches
Apple's problem has never been a lack of money or talent but slowness; by cutting layers rather than products first, the new CEO signals he thinks the drag lies in the organization itself.
Thu, Sep 24
Zuckerberg unveils 100-gram VR glasses at Meta Connect for $1,299, less than half the price of Apple's Vision Pro
Meta launched glasses, a headset and a handheld on the same day, which shows it has not yet decided what hardware Muse should ultimately live on.
OpenAI says in Musk's antitrust suit that ChatGPT in Apple's Siri "dramatically underperformed" and brought few new users
To win an antitrust case, OpenAI has publicly admitted its biggest distribution deal failed, which weakens its hand in future talks with other phone makers.
Wed, Sep 23
Apple is prototyping a screenless health band to rival Whoop, with no decision to ship
Apple building devices without screens says it believes the value in health data has moved from display to analysis.
Thu, Sep 17
Apple reportedly develops M8 Ultra AI servers, weighing Nvidia’s NVLink Fusion for an enterprise-market return
If Apple returns to servers, local AI and integrated hardware-software design will be the pitch; cluster software will determine whether the chips matter.
Tue, Sep 15
Apple ships iOS 27 and five more OS releases with Siri AI, English beta first, five more languages next month
Siri's capability boundary is now tied to an OS release, moving adaptation cost to the system entrance.
OpenAI buys phone-camera company Glass Imaging for more than $300M, founders came from Apple's Portrait Mode team
As camera quality migrates from hardware specs to software, module suppliers get repriced first.
Gurman lists Apple's first-half 2027 pipeline, including iPhone 18e and an OLED iPad Air
Splitting one autumn launch into two waves also splits the channel's inventory bet.
Mon, Sep 14
Apple expands Apple Upgrade across four device categories, turning replacement cycles into Klarna-backed leases
Apple Upgrade is more than installment financing: it puts four hardware lines into one recurring replacement system.
iPhone 18 Pro first-hour presale value doubles as Taobao Flash Apple hardware sales jump more than 25-fold
A doubled first hour shows that premium launches can still concentrate demand; performance after the opening week will determine the generation's staying power.
Apple bets iPhone Duo can mainstream foldables while Beats reportedly prepares a game controller
iPhone Duo expands the screen format and a Beats controller would deepen gaming use, but both products must earn adoption through experience rather than brand alone.
Thu, Sep 10
Apple unveils its first foldable iPhone Duo, joining A20 Pro, a new Siri and Watch audio intelligence in its fall lineup
Apple is adding large-screen collaboration, personal assistance and ambient audio processing to established devices. Upgrade demand will depend on which features work locally and whether people use them every day.
Tue, Sep 8
Gurman sees Cook remaining active as Apple chairman; App Store profit demands reportedly prompted Schiller to relinquish oversight
Beyond the leadership handover, App Store profit demands have a more direct bearing on how much developers keep from each subscription.
Sat, Sep 5
Apple enters its biggest-ever product cycle as foldable iPhone output runs at a few hundred units a day
The biggest product cycle ever and a few hundred units a day in the same week — Apple's question is no longer whether it has new things, but whether it can build them.
Wed, Sep 2
Apple filing puts Ternus's fiscal 2027 compensation at about $58 million
Three-quarters of the equity riding on beating the S&P — Apple's board wrote its demand of the new CEO into the vesting terms.
Tue, Sep 1
Tim Cook writes a final memo on his last day as Apple CEO, "enormous comfort" in handing over to Ternus
Apple has installed a hardware product executive to make up a software deficit — the first year's launch cadence will answer it immediately.
Mon, Aug 31
Apple hands over on September 1, and new CEO Ternus puts AI at the top of the list
Cook is not leaving behind a company to be maintained but a debt in AI; Ternus's clock is tighter than his title suggests.
OpenAI bought tens of thousands of Macs for RL, and Nvidia sees Apple as its local-AI rival
Apple did nothing for AI training and still got turned into training infrastructure by two frontier labs first.
Wed, Aug 26
Cook Steps Down as Apple CEO on September 1, Ternus Takes Over and Joins the Board
A hardware engineer takes the CEO seat at a company trailing in the software narrative — Apple is betting its in-house silicon can close the AI gap.
Apple Debuts First 2nm Chip M6, AI Performance Up to 4x M4
Apple didn't pitch an AI story — it just stuffed the Neural Accelerator into the cheapest machine it sells.
Sat, Aug 22
Apple Cuts 200+ Roles, Vision Pro and Siri Teams Each Lose About 100
With immersive video shut down and the Siri architecture intact, Apple is betting its last chips on the 2027 glasses.
Wed, Aug 19
Apple macOS Tahoe 26.7 Release Candidate Leaks Clues to Over a Dozen Unreleased Products
Apple chose earbuds, not glasses, as the carrier for Visual Intelligence — a bet on what users are willing to wear, not the ideal form factor.
Sat, Aug 15
Apple teams with Alibaba on China-specific LLM, could be first foreign firm to win China approval
The compliance pathway for foreign companies offering generative AI in China now has its first concrete precedent—and its template value outweighs Apple's own sales.
Fri, Aug 14
Apple Proposes Up to 15% Commission on External Link Purchases; Epic Says It Should Be Zero
The dispute has narrowed from "whether external links are allowed" to "how many percentage points the cost evidence can justify," and Apple's services business profit margin rides on this evidentiary question.
Tue, Aug 11
TrendForce: iPhone 18 Pro BOM Cost Expected to Rise Nearly 38% on Memory Price Hikes
This memory cycle has hit final pricing directly, and Apple's gross margin is the first place to feel the pressure.
Apple Reportedly Testing CXMT Memory Chips, Constrained by U.S. Technology Transfer Rules
Supply-chain shortages and congressional pressure have collided; Apple must deliver its answer by August 21.
Mon, Aug 10
Report: Apple Tests CXMT Chips, Plans Use in China-Market iPhones and MacBooks
Memory shortages are cyclical; supplier qualification is permanent — CXMT is trading one cycle for a long-term ticket.
Wed, Aug 5
OpenAI Publishes Chat Logs to Rebut Apple's Trade-Secret Charges, Says Apple Employees Asked Ex-Colleague for Files After His Departure
The most damaging evidence in a defendant's presentation is often the plaintiff's own messages.
Mon, Aug 3
Bloomberg's Gurman: MacBook Air Supply Tight; Apple Looks to Make Glasses and Headsets Health Devices
AI's compute bill is reaching consumers by a different route: not a price increase, but a wait.